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| Internet Marketing |
Internet Marketing is a self-defining term. We can define Internet Marketing as any business uses World Wide Web for the marketing or promotion of their company, product or services. Sometimes marketers use emails as well as wireless media to market their products. So it is broader than just promotion on internet.
Internet marketing is known by different name such as online marketing, web marketing, digital marketing, e-marketing, search marketing and may be more. Usually technical people call it iMarketing .
Internet marketing, or online marketing, is evolving into a broader mix of components a company can use as a means of increasing sales - even if your business is done completely online, partly online, or completely offline. The decision to use Internet marketing as part of a company's overall marketing strategy is strictly up to the company of course, but as a rule, Internet marketing is becoming an increasingly important part of nearly every company's marketing mix. For some online businesses, it is the only form of marketing being practiced.
Some people think Internet marketing includes search engine marketing, email marketing, affiliate marketing and something related to marketing. But the truth is, Internet Marketers are team of researchers, designers, developers, marketers and all the people works on World Wide Web. We can classify various arena of Internet Marketing as below:
- Analysis
- Web Design
- Web Development
- Search Engine Optimization
- Social Media Marketing
- Pay Per Click
- Affiliate Marketing
- Email Marketing
- Ecommerce
- Web Hosting
Internet Marketing does the following things for business:
- Communicate Company's Message including Company, product and services.
- Conduct research as per the nature of company, product and services.
- Sell products, services or establish the brands
Components of Internet Marketing:
- Setting up a Website
- Search Engine Marketing
- Email Marketing
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