The terms “SEO” and “SEM” are often used interchangeably. Even some so-called ‘experts’ in the field commonly swap the two terms, which tends to add to the confusion. It’s important to note that these two terms have different meanings. Search engine optimization is actually a component of search engine marketing—a function of the SEM process, if you will.
Search Engine Optimization is the act of optimizing a website for organic or natural search engine listings. Search engine optimization is arguably the most cost-effective function in a search engine marketing campaign, yet still just one element.
Advantages of SEO are as below:
- It is Low cost method.
- SEO is trusted and proven technique of generating traffic and SERP
- It will bring more targeted traffic
- You can target any terms with cheapest cost
Disadvantages of SEO are as below:
- SEO is quite slow process. It needs 3 to 9 months to show result. So you have to be patience
- SEO requires SEO friendly and well maid website
- It is almost impossible to measure the work and result. Everything is going on assumptions
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| Search Engine Optimization vs Search Engine Marketing |
Search engine marketing (SEM) is the process of marketing a website via Internet search engines; whether by improving rank in organic or natural listings, paid or sponsored listings or a combination thereof. A comprehensive search engine marketing campaign is inclusive of (at least) the following functions:
- Search engine optimization
- Search engine and directory submission management
- Paid inclusion and trusted feed programs
- Pay-for-placement management (includes pay-per-click)
- Link popularity / reputation development
- ROI and performance monitoring and reporting
Advantages of SEM are as below:
- SEM is fast process in terms of result as compared to SEO
- In SEM URL doesn’t matter, you can targeted any landing page easily weather it is static or dynamic
- SEM process is easy to measure and track
Disadvantages of SEM are as below:
- SEM has ongoing expenses. So high cost and ongoing expense it is.
- It is not trusted domain from searchers point of view.
- ROI requires conversion
So don’t be confused by the SEO / SEM enigma. Now that you know the difference between the two, it’s not as complicated as it first seemed. Search engine optimization is simply a component of search engine marketing, period.
If you are looking for affordable SEM or SEO Services, feel free to contact Internet Marketing Company India